Mumbai Mirror I AM MUMBAI TVC – Bombay Video

Credits: Agency: Taproot India Client: Bennett & Coleman Brand Team: Rahul Kansal, Priya Gupta Creative Directors: Santosh Padhi, Agnello Dias Writer: Agnello Dias Account Management: Mandar Sawant Production House: RDP Director: Abhinay Deo Music: Ram Sampath Executive Producer: Apurba Sengupta

24 Comments - Write a Comment

  1. superb creativity…great work….
    read in the news paper abt this ad and just in the youtube….
    the ad is rocking….
    …haresh

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  2. I really liked the ad when I first saw it in India and it has a great social message but I still think it is was a crap brand “Mumbai Mirror”. The newspaper is filled with classifieds and non-sense news.

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  3. · Edit

    thats the difference between you and me bro. people who want it ti change will make it happen. and those who want to remain cynical will remain cynical. 🙂

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  4. lol you really think that’s ever gonna change

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  5. Goosebumps!

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  6. YES, I predicted it correct… Congratulations Taproot for the Gold. You deserved it and earned it.

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  7. Wishe sfor wiining gold in cannes lions 2012

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    EXCELLENT AND I WISH TO THANKYOU MY FRIEND VIPUL B WHO SENT ME THIS EMAIL. NICE AND THANKS TO U TUBE FOR PRESENTING FOR PUBLIC. REGARDS
    MDGUPTA

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  9. Agnello Dais …. Party chahiye ab to 🙂 ! , Congratulations on bagging the Gold Lion – well deserved / [ here’s presuming u are reasonably familiar with marathi ] – the ball was always wacked out of the park from the very beginning – only, it stayed hit 🙂 / 5 mnths down, with the first few showers hitting and trains derailed and the flooding ritualistic unavoidable scheduled “IT IS MUMBAI” indeed!!__ looking forward to many such ground breaking campaigns from Taproot ! 

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  10. Super work . Super cretivity. Super concept…. Clap clap clap calp

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  11. its truly an IRONY that we need to shout at the top of our voice to get ourselves noticed!!! even though the public may brand you a psycho , but that is what it takes to get noticed in a crowd of people with “chalta- hai” mindset(‘_’) !!!!

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  12. An absolutely amazing video!! Message put acrossly bluntly.. Which is d best part 😀

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    i really liked what you said bro. its cynical but thats what we need to change.

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  14. together they are!

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  15. Hope taproot wins a metal at Cannes tonight 🙂 They so deserve it.

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  16. Congratulation Taproot great great Job. This work really deserves a metal at Cannes 2012.

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  17. They cant ALL be Mumbai

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  18. Brilliant ad…

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  19. Awesome!

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  20. Did Mumbai Mirror not check on their own papers before releasing this advertisement. Wrong page numbers…

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  21. Tiresome Ad…

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  22. :- The Film was Edited by Huzefa Lokhandwala . . .

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  23. · Edit

    i always try my level best not to do any of the above mentioned crap……

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  24. I AM MUMBAI ..

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